Take Time to Consider a Promotional Modeling Career

This tutorial covers a different type of model. Learn how to get started with a promotional modeling career, this could be the answer if you are not into runway.

Become The “Other” Model

Many of the female models I’ve had come through my studio are aware of only a few different types of careers and employment opportunities.

You know ’em – they are high fashion (magazine type), runway and catalog. But, what about the “other” model?

Yes, I’m speaking of taking the alternative route into promotional modeling jobs and you might be surprised that you really like it once you get a taste for it.

I’m including this short video to let you see what promo models do and how to get started.

What is promotional modeling?

In a quick word, and often referred to as promo, trade show or event modeling, promotional is where you might be handing out business cards, brochures, etc. at events, outside a store, in the mall, etc.

Or, you could be running a booth at an industry trade show.

This may not sound as appealing as the glamorous catwalk but you can earn some good money when you accept these types of jobs. And, some girls and young women actually make this their career choice.

promo modeling pictureGetting Started in Beginner Promotional Modeling

Many girls and guys, especially teenagers, have stars in their eyes and envision themselves with a picture on the cover of a major magazine or walking the NYC runway for Elite or IMG agencies.

But, in reality, very few ever realize this dream. But, as you will see in this beginner promo modeling section, there is hope for the rest who want to work as a model.

Requirements for promo models
First and foremost, you need to look in the mirror and make sure you are an attractive person (not like the runway type) who has a great smile, good complexion and hair.

You don’t have to be super tall but the average height of a promotional model is about 5’6″,

What you’ll be expected to do

As a promotions model, you’ll normally be expected to either handle a booth at a trade show or maybe give out brochures at civic events or sports arenas.

You might be asked to get people to try samples of products for companies in hope of building customers so some selling might be required.


The pay is mostly hourly and can range from about $12 to $22 per hr dependent upon the company and your experience.


Apply to reputable modeling agencies in your area and tell them you are interested in promo modeling. If they don’t handle this type of talent, they might be able to direct you.

Where Are the Promo Model Agents?

You’ll find that many talent companies, although they may not advertise themselves as promotional modeling agencies, do offer employment to the right models and, if you are willing to start here, the jobs could open doors to other modeling advances. Don’t sell it short!

Take action

To get your promo modeling career going you have to get going now! What do you plan to do today?

Like these tips? Get on our newsletter and Learn How to be a Promotional Model

So, if you really want to become a model, this is just one other alternative to the very competitive fields – and remember, you are in this to get a job and go to work, right?

Come by to see me again soon!

Bob Pardue


Filed under: Modeling Tips