Do You Have What It Takes to Become a Freelance Model? Promotion is the Key to Success…
Today, check out the world of how to promote yourself as a freelance model for the “other” modeling type.
In freelance modeling, you work where you best fit in.
Promote yourself as a freelance model and keep all the money you earn.
Sounds easy, doesn’t it? Well, better read the rest and then get excited…
How to Promote Yourself as a Freelance Model – The Secret to Freelance Model Promotion
First, be aware you will have to do all the freelance model promotion and advertising for yourself. This includes contacting clients and even doing the paperwork.
The decision is whether to work with local modeling agencies or promoting yourself as a freelance model. Yes, each comes with benefits and restrictions.
Are You a Freelance Model? It’s All about Promotion!
Some models would rather promote themselves instead of listing through talent management companies. These freelance models have brave souls.
There’s nothing wrong with this but it does require more work on your part.
If you are signed with a model agency, they promote the business. They talk to the clients in your behalf. The agency sets up the shooting dates.
And, they take the heat if you don’t make it to the session, etc.
With that said, there are many models who are “loners” in the pool. These girls & guys work in freelance modeling. And, they want complete control over who they work with and why.
Is this you?
How to Promote Yourself as a Freelance Model
There are several ways to promote yourself as a freelancer.
I will try to show you how to promote your modeling talent with a step by step format to follow.
Freelance Model Promotion? First things first ..
In self promotion, the first step to take is to put together a professional modeling portfolio. Then, consider comp cards and business cards to show your work.
A) Business Cards – Your business card should include as much information on it as possible. It’s not expensive to have extra words listed. And, you can include things other than the name and phone number.
For best results and at just a little extra cost. I would suggest putting your photo (preferably a headshot) on the card. People don’t tend to throw away photos as quickly as they do just cards.
Below the photo (or on your card if you choose not to include the photo) list:
- Your name, contact phone number, email and don’t forget to put your web address on the card.
- Also, include in a bullet list form – your attributes (i.e. height and weight, model body measurements ), special skills and the your modeling specialty (your modeling strength area).
B) Composite Cards – Get composite cards (comp cards) made to hand out to possible clients.
A comp card is one of the least expensive pieces of printed promotional material. But, it packs a big punch in saying, “I’m a professional model”.
Basic Model Comp Card Layout …
Front – Photo covering the front of the card (I suggest a good, strong headshot here) along with your name in bold letters.
Back – Include four to six photos. Show different looks (indoor and outdoor) in a variety of outfits. Also, include at least one good body shot (swimwear or tight-fitting clothing).
The back of the card will list important information about you and your stats. These include:
- Contact information (Who to contact, phone, email, web address, etc.)
- Bust size / cup size
- Waist size
- Hip size
- Dress size
- Shoe size
- Hair color
- Hair length (short, shoulder
- Eye color
- Type(s) of modeling jobs preferred (i.e. commercial, fashion shows, catalog, promotional, etc.)
No need to feel overwhelmed with the details of getting your comp card ready. There are many companies online such as ABC Pictures who have versions and templates online. They will help you every step of the way.
Remember, you’ll find many different versions of comp cards. So, choose a style that matches your personal preference.
C) Modeling Websites – When it comes to websites, I could probably write complete chapters on the subject. But, I will simplify this part.
Your freelance modeling website – Paid or Free?
Your choice in the type of freelance model promotion you do depends upon your level of experience. Most importantly, consider the amount of budget you have to work with.
If you are an eccentric millionaire and are just pursuing a modeling career out of boredom, by all means hire a professional web designer and start from scratch.
They will build a modeling website to intimidate other models.
But, even if you go this route, there’s the promotional costs and time involved. That time could be better used to improve your modeling abilities. Use it to make contacts with clients who need you for their photo projects.
Freelance Model Promotion – Let The Experts Work for You
I personally feel it’s better to start out by using a few of the online services (paid and free) to get your name out there. Do a search and find listing places.
Some are good and some are horrendous. But, one site that seems to create lots of buzz at the time of this writing is Model Mayhem. MM is an online listing service with Free and Paid versions. Here is an example of my portfolio on Model Mayhem ..
Model Mayhem let’s models view and make comments on pictures. And, you can list your facebook page, join in forums with other models & photographers, etc.
This is a less expensive way to get your feet wet in freelance modeling and find out if you’ve got a look which is in demand.
* A word of warning about putting your model photos online …
Remember to stay safe when placing your photos online. Don’t provide too much personal information about yourself or location until you’ve thoroughly checked out the person who is contacting you.
If you are under 18 years of age, put your parents’ email address in the contact section and have them deal with any incoming offers.
Never, Never meet a photographer or potential client alone. Take a parent or friend (preferably male) with you until you are completely satisfied that you’re in a safe
environment. I cannot stress this enough!!
More Freelance Modeling Promotion Tips
There are other ways to promote yourself as a freelance model on or off the Internet. Some involve contacting local upscale clothing or department stores for fashion shows or catalog work, jewelry stores if you offer hand modeling, hair salons, etc.
If you subscribe to my modeling newsletter – you will receive more female modeling tips like this one along with a free bonus. So, this is worth your while if you are absolutely serious in starting a model career.
Always Use the “Buddy” System in Modeling Meetings
Never ever meet a model photographer or potential client alone.
Take a parent or friend (preferably male) with you until you are completely satisfied that you’re in a safe environment.
I cannot stress this enough!
Don’t Stop Here – Work at Becoming a Real Freelance Model
This is your starting point in becoming a real female model.
These same principles work no matter if you are seeking promotional modeling agencies or you want to get propelled to the runway.
Doesn’t matter because any type will require a little work if I may be candid.
See if you can come up with more creative ways to promote yourself as a professional model.
Never Stop Learning about the Modeling Profession
Lastly, if you plan to join the ranks of new female models who get the work, practice daily and learn the trade in a consistent manner – the jobs just won’t come otherwise.
Your Modeling Talent and Beautiful Face is a Plus But …
So, get off your backside and go to work!!
Want to Learn More about Freelance and Other Types of Modeling?
If you are serious about becoming a freelance model, then don’t stop with just this article. I’ve written and entire book about how to become a model and it’s available on Amazon Kindle.
This book is not expensive but shares tons of modeling information I’ve gathered over the years. It’s helped other models in the past and I believe it will help get you started too. Don’t let modeling pass you by. Take action today. – Bob Pardue
Filed under: Modeling Tips