As a fashion model, you found out everything you always wanted to know about fashion retailers, didn’t you?
Well, you might want to take a second look at this business new models walk into.
Truth is, the fashion industry has the power and influence to reshape the world.
Yes, it does dictate in many cases what the models (and everyday folk) wear.
So, why are fashion retailers so secretive on certain subjects?
In reality, the world of fashion is not always what you think.
For instance, why do you wear a certain size in one brand outfit and a different size in another?
Keep reading to find out…
“Secrets” of the Fashion Model Industry – The Cold, Hard Facts about Fashion Retailers
The reason Tyra tells the girls on ANTM that one day you’re in and the next day you’re out is because it’s true! And, current fashion trends work the same way.
Just when you feel you wear the next trendy outfit, you find a completely different look in the fashion mags next week.
Why? Well, each fashion year now has around 50 or more “seasons”. No more do you find spring/summer and fall/winter clothes.
Nowadays, fashion retailers order clothing each week. And, they look to fashion designers to come up with the goods.
So, the system works against you and you’ll never keep up with current fashion trends. Isn’t that depressing?
The sad fact is, they want you to fall behind. Your new outfit is becoming as obsolete and the new cell phone! Yes, the fashion industry thrives on you spending money. And, they know if they keep you wanting more, you’ll spend more.
Think about that the next time you shop at an upscale fashion wear store. They play on your psychological need to stay trendy as a model.
But now, you know what they are doing. So, you won’t fall for this sneaky little trick anymore.
Fashion Retailers and the Designer Gift Scheme
Another secret the fashion retailers seldom talk about is designer gifting. The models who work in the fashion industry get some pretty cool free stuff.
Many times, fashion models and magazine editors can afford all those expensive clothes they talk about because the designers “gift” the clothes to these people. After all, the model wore the designer clothes in her photo shoot, didn’t she?
Have you ever wondered how some of your favorite fashion bloggers or magazine editors fly all over the world just to talk about a show? Where in the world do they get the money?
Some people are paid well while others are brought in by fashion design labels. But, the retailer expects the blogger or the editor to write about their clothing lines.
What Kinds of Chemicals Are Included in My Fashion Wear?
Okay, the retailer’s tag shows you all the materials that your clothes are made of, right? Wrong! They don’t tell you everything you’re buying.
For instance, did you know that clothing manufacturers still use chemicals when they make your clothing?
Chemicals abide in even a simple cotton top. This should alarm you! Fact is, garment makers use chemicals in many different forms.
Some of these chemicals make the outfits resistant to insects. Or, they give them a longer shelf life.
Yes, just like food is delivered from factory to the store, your new fashion outfit is no different.
Other chemicals include dye printing, or maybe pieces of metal to keep the shape. Some clothing manufacturers use restricted substances! These materials remain restricted because they are so harmful. And, government agencies regulate them in some parts of the world.
So, those stone-washed jeans you like are exposed to cotton and silica dust which are both linked to lung disease! These chemicals may or may not affect you. But, they could harm the worker who has to breathe this stuff in every day.
Oh No! My Fashion Clothes Fell Apart!
Let me ask you a question. Have you ever worn a top two or three times and it completely fell apart? Or, maybe you threw it in the wash and it shrunk beneath your size. So, now it’s useless!
Is this simply a mistake? Maybe you washed it on the “wrong cycle” or didn’t follow instructions. Nope, the top did exactly what it was designed to do!
Expectations in Fashion Retail
Once upon a time, people expected clothes to last more than a year. And, good old American clothing companies made quality products because they cared about people. How do I know?
Well, the fact is, vintage fashions withstood many years without much visible wear & tear.
Modern women change out their fashion outfits every week or so. The designers simply can’t keep up with them.
So, the quickly & poorly made clothes fall apart more easily.
Yes, clothes are now more affordable than ever. So, women substitute quality for a cheap price. I once heard an old saying which remains mostly true…
“Good things are seldom cheap – And, cheap things are seldom good.“
Yes, we lowered our expectations and caused the standards of manufacturers to go down with them. Even expensive clothes don’t normally last more than a couple of seasons.But, you got a good deal, didn’t you? Think about this one.
What about Fashion Retailers and Young Models?
It’s no secret that female fashion models are getting younger and younger these days. And, there’s a good reason for new, young talent coming into the industry.
First of all, these young models bodies catch the designers’ attention. Also, they work for cheap pay. These younger females are more likely not to complain about living in tight quarters. Many are so desperate to fulfill their dream of modeling that they will work for free if necessary.
So, the fashion industry takes advantage of these young, misguided girls. And, they show no sign of stopping the madness.
Second, fashion designers make clothes only younger shoppers consider buying.
Even though baby boomers (age 40+) spend the most, they do not cater to older women in the stores. Fact is people live longer than ever now. Fashion retailers need to pay attention.
The older woman doesn’t desire to wear the same tired outfits her grandparents wore. She wants the fashion industry to supply stylish outfits for women of every age group.
Your Fashion Shoes Are Ruining Your Health!
If you model, you most likely wear them in some of your photo shoots. I’m talking about those pointy toe shoes. This footwear has been around forever and show no signs of slowing down.
But, these shoes can work against your poor feet. Okay, the pain these types of shoes caused has become a part of you.
But, if you are concerned about foot health, you’ll think twice before wearing them too often.
These high heels sometimes cause a painful foot condition that causes the balls of your feet to become inflamed.
If you love those sky high heels then you probably know this already.
Your feet will feel better when you switch over to flat shoes but sometimes surgery is needed to relieve the pain. Don’t put yourself in this position.
So, why does the fashion industry still put them out in fast numbers? Yes, they say pain equals beauty and pointy toe shoes certainly prove their point (pardon the pun).
Child Labor in Retail Fashion – An Alarming Wake-Up Call!
Are you ready for this? If your clothes have sequins or beads, it might indicate child labor was involved. Many times, clothing manufacturers use young children to do bead work because of their small hands. And, the most disturbing part is that these children many times work 14-16 hours a day! The working conditions are unimaginable.
Kids as young as 8 or 9 years old work in filthy sweat shops.They use tiny needles to make these sparkly garments for the masses.
Yes, some factories put an end to child labor by using machines to do bead work. Sadly, all did not make this change.
Profit minded fashion retailers don’t seem to care about the source of their clothing lines. And, many of them don’t want to pay for the machinery because of cost to the bottom line. So they continue to use children as laborers.
Think about this the next time you choose to buy anything with beads or sequins.
Thankfully, you can help stop this growing problem by doing some research before you buy. Find out where and how your outfits were made.
A Common Customer Complaint – Why Doesn’t This Dress Fit? It’s The Same Size as My Other One!
Another question for you…
Have you ever worn a dress or top of a certain size with one brand – And then discover you need a different size for a different label? No, your weight isn’t jumping up or down. This “sizing for vanity” happens because the size of American women has increased over the past 10 years.
Clothing size charts moved up too.
For instance, a size 12 dress in 1958 became a size 6 today. This confuses women because sizes fluctuate from brand to brand. The size 6 fluctuates as much as a few inches now days.
Sizes for blue jeans grew even worse over the years. To test this, visit a boutique and pick out a few pairs of jeans. Pick out your size in every brand. Yes, each fits differently.
Again Marketing Clothes Sets the Size! Why Would You Buy an 8 When a 6 Fits?
Major clothing & fashion retailers know women will most likely buy the brand with a lower size number. In reality, nearly 70% of American women wear size 14 or larger.
Most major clothing brands don’t even carry those sizes. Would you call that size discrimination? Yes, culture expects femles to wear a certain size. But, fashion labels are never clear about what their actual size really is.
Hopefully, women will speak out and put an end to vanity sizing for good.
Why Has the Price of Clothes Gone So Low? Fashion Retailers & American Manufacturers Know
It’s no real secret why we get clothing so cheap. We save money many times at the expense of foreign workers.
It’s true, our insatiable need for new clothes helped foreign workers keep their jobs. But, most of these people become over-worked and under-paid.
For instance, Bangladesh owes about 80% of their foreign trade to the fashion industry. And yes, this trade boom might lift the nation out of poverty. But, the problem is that for every $20 you spend on a piece of fashion clothing, about $1 goes to the person who sewed it.
And that’s not the sad part. Garment makers in Bangladesh draw a monthly salary of around $600. But, it costs them around $1300. to $1,400 a month to live. Do you see the problem?
Because of the situation, and the lowering of tax rates, American brands have begun moving their facilities back to the United States.
So, if you buy American clothing with a higher price than you’re used to, it’s not surprising. American companies pay their workers higher wages than foreign lands.
The fact is, it costs a little more to manufacture clothing in America. So, if you pay $150. for a designer top from an American label, they only profit around $20,
With that said, I’m willing to pay a little more for clothing made in America. Are you?
What Did You Learn about Fashion Retailers?
Were you shocked by any of these fashion designer secrets? Let me know your feelings in the comments box.
Okay, this is a modeling website, isn’t it? What in the world do fashion retailers have to do with modeling? Plenty!
You are the one who helps to sell these outfits. From swimwear to formal dresses, you set the pace. So, all of us who are involved in the fashion industry must act responsibly. Our economy and self-esteem depends on it.
I hope you learned why things are as they are among fashion retailers and designers. Now, you can make informed decisions about buying clothes. Or, you will remain satisfied with searching labels until you wear a size 4. – Bob
Filed under: Fashion