Why You Should Take a Look at Commercial Print Modeling Agencies
Advertisement in a trade magazine:
“Prestigious company seeking professional commercial models. Pay depends on experience. Call 555-0000.”
If you spotted an ad similar to this one would you know what it meant?
Maybe or maybe not. Commercial modeling is often overlooked because female models often think that there are only one or two types of opportunities: Runway or High Fashion
Are You Ready to Become a Commercial Print Model?
Tip!If you are getting started in commercial print modeling, always be on time or early for appointments. The photographer’s time is just as important as yours.
And, you may want a second photo shoot with them.
The following article presents the very latest information on commercial modeling agencies and career choices.
If you have a particular interest in becoming a commercial model, then this informative tutorial is required reading.
There is never a substitute for learning – then doing!
Nothing could be further from the truth!
In reality there are numerous types of modeling besides the two mentioned above. One type that comes to mind is the commercial print model; an overlooked gold mine for many girls.
Tip! Also include shots which may be considered for commercial print, fashion, casual, and editorial content. Ask the photographer to help you with choosing looks that best fit your personality and the type modeling you wish to pursue.
How to Become a Commercial Print Model
Think of acting in a TV ad; but in print. If you are not super tall you might want to learn modeling in the print area of commercial work – some agents might still require height so you have to check several.
The magazine industry uses models as part of their total package. These commercial models are seen in store catalogs, magazines, editorial stories, newspapers, brochures, on posters for sale, billboards, on the tops of taxis, in store displays, and many other areas not mentioned here.
Tip!Always keep a pleasant attitude. Nothing spoils a photo shoot like a model who got up on the “wrong side of the bed”.
Requirements for Commercial Print Models
Now, before you shrug off commercial modeling agencies to become that super model in the fashion world take a look at the physical requirements.
If you are looking for a chance at becoming a fashion model you must have certain physical attributes.
For instance, female high fashion models are generally 5’9″ tall and up.
Her dress size has to be between a size two and six. Do you fit these measurements?
Commercial Models and Lifestyle Photos
In contrast, Commercial models are put in lifestyle situations and need to be able to present themselves as “natural”. In other words your body language, facial expressions and interaction with the environment are important.
The guys and girls involved and working with commercial talent management companies are a melting pot of different heights, weights, dress sizes, ages, genders, and ethnic backgrounds.
For instance, a magazine may want photos of an Italian family making pasta in a rustic kitchen with an expensive frying pan.
A high fashion model would probably have little chance of landing this job. So, there are some definite advantages of working in the commercial field.
Tip!Look through fashion and glamour magazines to see how the models pose, the lighting, the outfits, etc. and then practice.
The quick answer is that your physical measurements and height are not as important in commercial modeling.
Also, you can model commercially as a part-time supplement to your income. You will have flexible hours, and the rates paid to commercial models are from good to terrific!
One other benefit of being a commercial print model is that you get to see your photo, or that of your daughter, in a magazine. Not a bad perk!
How Much Can You Earn?
This of course depends heavily on the location and type commercial print modeling jobs you apply for. If you are an adult model you can expect to make between $50 to $250 an hour in some markets.
A child model will normally be paid less than an adult. Not to say that it’s not feasible to enter your child into commercial modeling. Your child can sometimes earn up to $60-$75 an hour.
The information and model tips presented here will do one of two things: either it will reinforce what you know about becoming a commercial model or it will teach you something new. Both are good outcomes.
Some commercial models for print or catalog earn more and some less but it is still a refreshing alternative to other part-time jobs.
It is not impossible for a commercial model to earn $20,000 from one job, and I know other models who just want to have some fun with modeling and make some extra mad money.
Tip!Remember, you will become what you think and the way that you act. You’re not lying when you say, ‘I am in the process of writing down my goals for a career and on my way to becoming successful.
Be Prepared to Work
Regardless of how enticing this all sounds you must realize that becoming a print model is like any other kind of career.
It can be fun to dream of becoming a commercial model but it will require some research and study time.
Consider first that you will need to learn about the kinds of pictures that will get you the most job offers.
Commercial Print Modeling Agencies
In addition, you need to know how the best talent management companies operate, and know which questions to ask when talking to a talent agent.
There are some answers the agent will give that put up red flags during your first contact. These agents are the ones you walk away from. The 7-part mini course will cover this in more detail.
You will want to learn how to look and act like a professional commercial model. And then, when you feel you are ready to take that step, practice, practice, practice! I cannot stress this enough.
The professionals who are already successful in the business are practicing every day and so should you.
Just like fashion, landing a print modeling job can be super competitive and those who are willing to do what it takes and searched for all the information they could find are naturally going to be “luckier” than those who do not.
Skip this part and you are headed for guaranteed disappointment.
Where do You Fit In as a Commercial Print Model?
Everyone has a certain look. Looks of some female models are more defined than others. You may have a “girl next door” look, an outdoor or athletic look, etc. but you can be sure that you have one.
And, there could be an international model agency searching for it right now, just waiting to give you an interview for commercial jobs.
Take an inventory of yourself and develop a profile. Look in the mirror and honestly judge your face, body, posing using facial expressions and body language, your perfect features, and imperfections to see where you can start in the commercial modeling field.
Personality also plays an important role when you apply to this type modeling agency so add that to your personal inventory list.
Another great way to find how you fit in is to talk to stock and commercial model portfolio photographers, talent agents and others in the entertainment industry.
They can help you pinpoint your look and help to give you a starting point. Gather all this professional advice and then decide how you want to proceed.
See What Other Commercial Print Models are Doing
I usually have my models look through high fashion or lifestyle type magazines and brochures to see the types of photos being marketed and this helps them to find a look they are comfortable with and to find images they can visualize themselves as doing when posing for photographers.
You will be cast for all types of commercial jobs but it’s wonderful to pose for photos with which you feel you have a personal connection.
Teenagers Becoming Models
A big marketplace is open for teenagers in modeling, girls and boys.
The types vary but commercial work will normally include teens in a variety of situations doing everyday things that the young generation does.
For instance, you might find yourself riding a name-brand bicycle or eating a plate of vegetables, etc.
There are opportunities for super young models who are willing to make agency contacts to set up for interviews or open calls.
Baby Boomers in Modeling
This is becoming a huge part of the model network. Middle age and senior adults are finding themselves in demand for the growing market for advertising products and services directed toward the older generation.
Just look at the number of niche magazines for mature Americans popping up over the past 10 years. If you’re a good looking granny, go for it!
How to Get Started as a Commercial Print Model?
You don’t have to be a rocket scientist to learn these steps but this is not all there is to becoming a commercial print model.
However, if you study this article and learn from as many other models as possible, you will remove some of the obstacles that have made so many others stumble and fail. At least give yourself a chance to succeed.
Start by Planning Your Career
Set your goal for taking the first step today and then write down another you will take every day.
Practice your posing techniques in the mirror, make modeling agency contacts to get an interview, check for open calls in your area. Before you know it you will be ready to step in front of the photographers camera!
Now you can be a confident expert on being a working model. OK, maybe not an expert.
But, you should now have a starting point before finding agencies and starting a great career. Make it happen!
Filed under: Model Agency Tips