Read
what a top hairdresser has to say
...
by:
Perriann Rodriguez
Hair
Stylists and Beauty Salons
This
article explains a few things
about hair stylists, and if
you're interested, then this is
worth reading, because you can
never tell what you don't know.
Truthfully,
the only difference between you
and hair design experts is time.
If you'll invest a little more
time in reading, you'll be that
much nearer to expert status when
it comes to choosing a hair
stylist or beauty salon.
Insights
from top Australian salon owner
and hairdresser
By Perriann
Rodriguez
How many
times in your life do you think
you will go to a salon to get
your hair cut or styled? Let's
see, if you start when you're
about 2 years old and go 6 times
a year until you're about 70
years old, that turns out to be
over 400 visits.
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Even
more impressive is the
amount of money (over
$12,000
USD for average
$30 visits) you will end
up spending in your
lifetime to cut, style
and care for your hair.
This
doesn't even include
special hair care
products or additional
services such as
coloring, perms,
treatments,
etc.
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With these
statistics, it is safe to say
that our hair is an important
part of our lives.
Finding the
right hair stylist and salon is
crucial to the end results of any
hair style or process. Emiliano
Vitale, Creative Director for E
Salon in Wahroonga Australia,
says, "All clients look to us for
direction. It is up to us to
listen carefully, understand our
clients needs and desires and
then to translate this into a
style which is specifically
designed and tailored to their
lifestyle and personal needs." We
have invited Emiliano to visit
with us and answer a few
questions about salons,
hairdressers and hair styles.
Below are his insightful
answers:
Question:
Men and women spend thousands of
dollars every year going to
salons and caring for their hair.
Yet most people report that they
are less than satisfied with the
results.
When you
read some of the salon reviews
out there you will find people
that like the look of their
cut/color/perm but are very
unhappy with the service. Some
describe salons with arrogant,
rude or inconsiderate
hairdressers and staff. Why is E
Salon different in this respect?
How do you address complaints
from clients ?
Emiliano:
First of all, hairdressers are a
reflection of their leader. You
don't have rude or arrogant team
members--you have rude and
arrogant owners. Hairdressers
globally, actually Humanity
globally wakes up every morning
and wants to give their best.
Then they
get to work and are rude only
because they are not appreciated
or lack self worth. It is the
duty of every leader to dedicate
themselves to their team and to
inspire their team to cooperate
in a spirit of
harmony.
The only
reason we are successful is
because I dedicate myself to my
team. I made a promise a long
time ago that when one of my team
members leave, they will leave a
better human being and a better
hairdresser.
It is easy
to blame our team members for
making mistakes and for not being
good enough. But I can assure
that if we ALL, including OWNERS,
realized that the person looking
back at us in the mirror was
responsible for the state of our
life, then this industry, let
alone this world, would be a
greater place.
I train my
people to see themselves as truly
great human beings, and by doing
this they will see greatness in
everyone else. I promise to give
them an extraordinary life and
that is what my purpose is. My
team members are the most
pleasant and remarkable people I
know.
At E Salon
we treat the Human Being, not the
hair. We encourage and welcome
any feedback. Complaints are an
opportunity to show the world
what kind of human being you are.
Many hairdressers take a
complaint like a personal attack
on them. As a leader it is our
responsibility to train our
people properly and nurture them
and their spirit.
I am sorry;
there are no rude and arrogant
hairdressers---just incapable
leaders. Always see the human
being and give your best in every
moment in every situation. What
you give is what you get---it is
that simple.
Question:
When you first meet with a client
that wants a new hair style, what
is your mode of
operation?
Emiliano:
The first thing I do is ask many
questions, such as 'Why do you
want to change your look? What
don't you like about your hair?'
I try to find out as much history
as possible, including anything
he/she has every been unhappy and
happy with. Next I like to feel
the hair to determine its
thickness and texture.
Then I look
for any unusually growth
patterns. Finally, and most
important, I look at face shape,
bone structure and the clients
overall style. I focus in on
suitability and I try to enhance
the strengths they may have, i.e.
eyes, lips cheekbones, etc.
Sample photos of hair styles the
clients like are also very
helpful in letting me know what
my clients like.
Question:
As a salon owner, how important
is it to keep abreast of current
hair and fashion
trends?
Emiliano:
It is imperative that we stay
abreast of what is happening in
the world of hairdressing. Though
it is more important to know who
you are in relation to fashion.
In today's world every fashion
designer and hairdresser is doing
his or her own thing.
We must
find what we identify with in
terms of fashion, and with that
initial inspiration, make that
evolve into something that is
uniquely ours.
It is so
important to be a leader not a
follower and to be true to
yourself. In the state of truth
you will be able to tap into a
universal source of what is
fashion anyway. That is a purely
surreal experience when you come
up with an original idea, and
realize that others have had the
same idea, very cool.
Question: A
lot of hairdressers aim to please
and give their clients the hair
cut that they want. For
example---a client brings in a
photo of a hair style he/she
really likes and wants to get the
same look. Do you ever tell a
client that ---NO that hair style
or color will not work for
you?
Emiliano:
Absolutely! If I feel a hair
style doesn't suit a client, I
will not hesitate to let him/her
know how I feel. That is why my
clients pay me $110 a cut. Having
said that, I must also contradict
myself by saying, hair is about
the person wearing it, not the
hairdresser.
By knowing
who you are and believing in
yourself, you attract clients who
like what you do. Hence you will
very rarely have client in your
chair that doesn't like what you
do.
Question:
What salon products do you use
and how important are they to
creating workable hair
styles?
Emiliano:
We use L'Oreal styling products.
My favorites are; Gloss Wax, Liss
Control and Pure Gloss Spray in
the Techni.art range, Smoothing
Serum in the Texturline range by
Artic (L'Oreal) and Kiwi Blow
serum in the Kiwi
range.
Without
products, I don't believe we
would really be able to produce
the results we are looking
for.
Question:
It's one thing to come out of the
salon looking fabulous. It's
quite another creating the look
on your own at home. Do you offer
styling advice and training for
your clients?
Emiliano: I
offer the correct advice on which
products to use and how to use
them to achieve
results.
Question:
What can we expect for hair style
trends for the Fall 2004? What
will be the popular colors,
lengths, styles?
Emiliano:
From me, you can expect short
crowns with longer lengths,
creating seamless layers and
transition from short to long. I
am still working with asymmetry
and disconnected lengths. Fringes
are still very hot. I love
anything Rock Chic looking. I try
to make my models and clients
look like Rock stars.
Colors are
more a technique thing rather
than actual colors, though I am
working a lot with mahogany and
nut browns.
Highlights
are bolder yet they are peeping
through the hair, not on the top
of the hair. I have been working
with this technique for a couple
of years, just varying the
placement of color. At this very
moment we are working with major
contrast in color.
Question:
Where do hair style trends start
anyway?
Emiliano: I
believe hair trends do not start,
they evolve. They are definitely
started by the hairdresser rather
than the client. For example,
let's look at the past season.
Hair trends have a very sixties
and eighties influence. Now that
definitely didn't start recently,
though it evolved from that
period and was adapted to
today.
I will try
to start my own trends. At the
moment I am working with my
GARAGE Collection in the salon
and my L'Oreal tour. The
collection features extremely
short crowns, varying lengths,
with asymmetry and disconnection.
Trends are inspired by something.
They can be inspired by a movie,
a song, a painting---with
inspiration anything goes. You
must trust your instincts.
Fashion is what you LOVE. LOVE IS
FASHION
Question:
On a global scale, do you see a
trend of how new hair style
fashions evolve?
Emiliano:
Personally the entertainment
industry inspires me. I feel
Hollywood has a major influence
on setting trends. European
hairdressers, especially the
English are great translators of
this. To take the mantle as trend
setter, you definitely need to
earn it.
I know many
hairdressers look to fashion and
the designer's new collections
for inspiration. You know that
anything goes, and it is usually
started by some kid on a street
corner who has cut their own
hair, and it has caught the eye
of some top stylist, designer or
even director.
Fashion is
what you make it and who you are
in context to that
fashion.
Question:
What are some of the current hair
concerns that your clients are
experiencing and what sort of
treatments do you
offer?
Emiliano:
In Australia, hair is very good
at the moment as we are in
winter. If anything, the hair is
a little dehydrated. We offer the
complete range of Power Dose
treatments from L'Oreal. They are
quick and easy treatments and
make such an immediate change in
the hair. My favorite here is the
Shine Blonde treatment that is a
toner as well as a treatment.
Results are awesome!
Question:
Do you have hard and fast hair
care advice that applies to
everyone?
Emiliano:
Use very little conditioner.
Apply it first to mid-lengths and
the ends, then comb it through
the rest of the hair. When
applying mousse, apply it slowly
and with a comb, little by
little. Always finish with a
gloss spray for shine.
Question:
There is a study that says one in
two women color their hair. A lot
of women do it themselves. What
type of color products do you use
and why would you recommend that
women go to E Salon for color
processing?
Emiliano:
We exclusively use L'Oreal
Professional products. We
recommend that clients come to us
for color because we are trained
professionals.
COLOR TO
HAIR ACTS LIKE PAINT TO A SKETCH,
IT GIVES IT LIFE!
The reason
I feel that one in two women
color their hair at home is our
own fault. We need to spend more
money on training our people and
take responsibility ourselves. We
tend to blame the companies for
making and selling hair color
products in the supermarkets. If
we were doing our jobs correctly,
the companies wouldn't need to
sell in pharmacies and
supermarkets.
Question:
Finally, what are your
recommendations for someone
seeking a new hairdresser or
salon?
Emiliano:
Go in for a blow dry and take
notice of all the work going on
around you. Look for someone who
puts love into his or her work.
The are a rare breed and when you
find them, cherish them. You will
notice they stroke the hair, like
you would pat a cat.
They put
their heart and soul into their
work and they look at what they
are doing and the way the hair
falls. The best hairdressers will
ask about you, not talk about
themselves. Always pick the
stylist in a salon with the worst
haircut. The best hairdressers
cut everyone else's'
hair.
I tend to
get a lot of clients by people
asking my clients on the street
who cuts their hair. Don't be
afraid to ask lots of questions
and bring in pictures. When you
find a happy and content team of
hairdressers, you are sure your
money is going to someone who is
making a difference in the lives
of their clients.
Thank you
Emiliano for your thoughts and
insights on hair styles and
salons!
Emiliano:
Final words: Be brilliant and
accept yourself for the glorious
human being you are, for the
SIMPLE reason that you ARE. GOD
BLESS ! Emiliano
E Salon, E
for Effort, Enthusiasm and
Excellence in Hair
Emiliano
Vitale operates E Salon along
with his father, Samuel Vitale -
Managing Director, and his cousin
Valerio Domenici - Salon
Director.
E Salon
first opened in Double Bay in
1994. The second E Salon opened
in Wahroonga in 2000 the Double
Bay closed in 2001 as it merged
with Wahroonga so that Emiliano
could focus more on education,
shows, seminars and travel - July
2001 to Dec 2001 Emiliano
traveled through Europe, UK, USA
looking at latest fashions to
bring back to E Salon. Now
Emiliano travels every year to
keep up to date with what is
happening around the
world.
Emiliano's
father, Samuel has been a great
source of inspiration for his
career as a hairdresser. Samuel
successfully ran his own salon,
Samuel's Hairdressing, in Hornsby
for 28 years before joining
forces with his son and nephew at
E Salon at Wahroonga.
Emiliano
has been contracted by L'Oreal to
educate in seminars on
haircutting, success, goal
setting and the importance of
DREAMING, BELIEVING and
ACHIEVING. He adds, "My main
objectives for my seminars are to
inspire hairdressers to GIVE more
and to help them discover the
tools that will make them truly
successful."
Emiliano
was also selected as Style and
Shoot 2004 Ambassador and is the
National Judge. Style and shoot
has 1000 entrants from across
Australia. He will select 20
State finalists, then 1 ultimate
winner.
E Salon was
voted in top 10 salons by
Sydney's Highroller magazine and
has received significant press
coverage in international and
national magazines. For
additional information about
Emiliano or E Salon, see their
website located at:
http://www.esalon.com.au.
Those who
only know one or two facts about
hair stylists and beauticians can
be confused by misleading
information. The best way to help
those who are misled is to gently
correct them with the truths
you're learning here.
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More
Creative Fashion Advice
for Girls
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A
Beauty Salon will help
You Look Your
Best!
- This interesting
article addresses some
of the key issues
regarding beauty salons.
A careful reading of
this material could make
a big difference in how
you think about beauty
salons.
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Are
You an Amber
Gal?
- Amber is a
beautiful gift from
mother nature. It comes
in many different colors
- yellow, orange, red,
white, brown, green,
blue and almost black.
It may be transparent or
clouded. Transparent
tones range from pale to
dark yellow, to yellow
light brown. Cloudy
amber comes in many
colors.
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About The
Author
Perriann Rodriguez is the
founder of http:// www.hairresources.com,an
international online resource for
hair styles and beauty salons.
She has published over 100
articles in various trade
publications and is listed in the
Who's Who of Executives and
Professionals and the US Register
of American Writers. For
additional information, see
http://www.hairresources.com
Article presented by
Bob
Pardue
,a professional stock and fashion
model photographer located in the
Southeastern USA. Get a free
model mini-course delivered by
email just by going to
http://www.bobpardue.com/model/model-report/
Disclaimer: Although we
have made every effort to provide
solid and accurate information in
this advice about hairdressers
and beauty salons Bob Pardue
Photography accepts no
responsibility or does not insure
or imply any degree of success in
hair design by reading this
material Degrees of success in
how a person looks is a variety
of factors dependent upon the
attitudes, attributes and
creativity of each individual
woman. Please thoroughly check
out any information you find on
this site and always remember the
safety rules. Now you can make a
competent decision about your
beauty salon and
hairdressers.
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